Define Your Difference

At its essence, securing top of mind presence with customers and prospects is simple: It comes down to consistently delivering messages in a memorable way across your brand’s touchpoints. I can help you create engaging copy for marketing campaigns while exploring synergies across different media to maximize your impact and investment. As a highly versatile writer with a diverse digital and print portfolio, I am able to draw on a marketing and publicity background that includes extensive B2B experience in the software, education, training, consulting, manufacturing, and transportation and logistics industries.

In addition, I can assist you with identifying, developing and distributing noteworthy stories to the media to increase your visibility in your target markets. And while doing so, I can help increase your top of mind presence with editors and news directors.

Direct Response Marketing

  • Catalogs
  • Direct mail packages
  • Direct response ads
  • E-mail
  • Lead generation letters
  • Sales letters
  • Self-mailers

Marketing Collateral

  • Brochures
  • Inserts
  • Point-of-sale materials
  • Posters
  • Sales/Data sheets

Online Marketing

  • Landing pages
  • Promotional e-mail
  • Promotional newsletters

Publicity

  • Article pitches
  • Ghost-written articles
  • Media list research
  • Media relations
  • Press releases
  • Press release distribution
  • Press kits
  • Publicity campaigns/programs